Luke Bryan’s Crash My Playa is officially headed back to the beaches of Riviera Cancún for its 11th annual run, January 15–18, 2026. If you’ve ever dreamed of singing along to country music’s biggest hits with your toes in the sand and a cold drink in hand, this is your sign to make it happen, and Country Music On Tour is here to make it happen for you!
What Is Crash My Playa?
For the uninitiated, Crash My Playa isn’t just another beach festival. It’s Luke Bryan’s signature all-inclusive destination concert event, featuring four straight days and nights of live music, poolside parties, curated fan experiences, and more—all set at the luxurious Moon Palace Cancún resort.
Each year includes two full headlining sets from Luke himself, plus performances from some of the biggest names in country music. While the 2026 lineup hasn’t been revealed just yet, if past years are any indication, you can expect a who’s who of chart-toppers, rising stars, and surprise guests.
When and Where
- Dates: January 15–18, 2026
- Location: Moon Palace Cancún, Riviera Cancún, Mexico
- Presale Starts: Monday, July 14 at 1 PM EDT
Want the best room selection and pricing? Book early. Prices go up as packages sell out.
What’s Included in a Package?
Every Crash My Playa package includes:
- 4 or 5 nights at a luxury resort
- All-inclusive food and drinks
- Two headlining performances from Luke Bryan
- Round-trip airport transportation
- Access to pool parties and curated daytime activities
- Entrance to the custom-built beachfront concert venue
- Free Wi-Fi and resort credit for spa, excursions, or golf
And yes, payment plans are available so you can split your total over five monthly installments.
What Makes Crash My Playa Different?
Let’s be honest—there are plenty of country festivals out there. But Crash My Playa combines the best of both worlds: a premium vacation and a world-class music festival, all wrapped into one unforgettable experience. You won’t be sweating in a field or camping in the mud. Instead, you’ll be sipping tequila poolside while your favorite artist plays a sunset set just steps away.
Want to know what it really feels like? Check out our past Crash My Playa coverage on CMOT for photos, artist interviews, and fan stories.
Who Should Book?
- Longtime Luke Bryan fans who want front-row energy
- Country music lovers looking for a bucket-list vacation
- Couples, friend groups, and solo travelers ready for a winter escape
- Repeat Playa-goers who know the earlier you book, the better your room
This event will sell out—and fast. Past years have seen tiered packages disappear within hours.
How to Lock in Your Spot
- Head to CrashMyPlaya.com
- Set a reminder for Monday, July 14 at 1 PM EDT
- Choose your resort, room type, and package tier
- Secure your spot with a small down payment
- Start counting the days until you’re partying on the beach
Need help choosing a package or planning your travel? Country Music On Tour is your go-to source for tips, updates, and exclusive insights on how to make the most of Crash My Playa.
Stay Tuned for the Lineup
The full artist lineup for Crash My Playa 2026 hasn’t been announced yet, but Luke Bryan is confirmed for two nights—and if past years are any indication, we’re in for a stacked roster. Bookmark this page and follow CMOT for the latest lineup drops, schedule details, and pre-travel advice.
Country Music On Tour is your best source for Crash My Playa updates, artist announcements, and booking support. We’ll keep you in the loop from first presale to final encore.
Are you planning to go? Let us know what city you’re coming from and who you hope to see on that beachfront stage!