After 37 years, Country Fest is rebranding to Hoofbeat. Established in 1987, the festival is the nation’s largest party in a hayfield and aims to bring fans from across the country together to experience unforgettable performances and make camping memories.
The rebrand is a nod to its Wisconsin roots, with a fresh perspective for the future. With festival ownership and crew remaining the same, this change seeks to usher in a new era by blending the festival’s history with exciting future prospects.
“We’ve grown beyond our humble beginnings,” says Wade Asher, Festival Promoter. “It’s time for a name that fits like a pair of well-worn boots a new anthem as we rage against the ordinary.”
Along with the rebranding announcement, Hoofbeat has revealed that Lainey Wilson is set to perform at the 2025 event, which is scheduled for June 26–28. Tickets will go on sale when the full lineup is announced in the fall.
