We all know what Black Friday looks like—carts full of TVs, sneakers, and way too many air fryers. But imagine this: instead of fighting over electronics at 5 a.m., you’re scoring two-for-one Riley Green concert tickets or $20 seats to Morgan Wallen? Sounds like a better deal, doesn’t it?
Here’s the thing. Every year, big players like Ticketmaster, AXS, and StubHub run holiday promos for random merch or digital gift cards, but very few tap into what fans really want—affordable live music experiences. And while artists are planning their spring and summer tours, plenty of venues are sitting on extra general admission inventory that could use a little love before the year wraps up.
Why not offer a Black Friday Megan Moroney ticket sale for shows with open seats? Something simple like “Buy One, Bring a Friend Free” or “All-In Pricing Weekends” would not only help fans stretch their wallets but also boost those slow Q4 numbers that ticketing platforms dread. It’s a win-win. Venues get cash flow, fans get excitement heading into the holidays, and artists get fuller rooms when they roll through town.
Think about it. The holidays are stressful enough—wouldn’t it be nice to gift a Lainey Wilson concert experience instead of another sweater?
If Ticketmaster, SeatGeek, or VividSeats are paying attention, here’s your sign: it’s time to turn Black Friday into a ticket-buying holiday.
Until then, I’ll be keeping my eyes peeled on those sites for any hidden deals, because nothing warms up a cold winter faster than knowing you’ve got concert plans waiting on the calendar.
