Dolly Parton will perform in Texas at AT&T Stadium on Thanksgiving Day for The Salvation Army’s Red Kettle Kickoff Halftime Show, during the matchup between the Dallas Cowboys and the Washington Commanders.
The Dallas Thanksgiving Day game, airing on CBS, has become the most-watched regular season game of the year, drawing 42 million viewers last year. Parton will perform her biggest hits as well as songs from her new Rockstar album, out Nov. 17. The Thanksgiving Day game marks the official start of one of the longest-running annual fundraisers of its kind that has been a Cowboys tradition for 27 years. The halftime show puts a national spotlight on the need of millions during the holiday season, rallying for donations to The Salvation Army’s iconic Red Kettle Campaign, which began in 1891.
“Wow! What an honor to get to kick off The Salvation Army’s Red Kettle Campaign with the halftime show during the Dallas Cowboys game this Thanksgiving,” Parton shares. “Those Red Kettles have long been a symbol of hope for our friends and neighbors who are facing hard times. My goal is to encourage everyone who can to donate and support their neighbors in need. Every small act of generosity helps, and together, we can all love our neighbors this holiday season and beyond.”
“Dolly’s contagious energy and positive spirit are just what we need to support The Salvation Army’s enormous effort to make this holiday bright for millions of individuals and families in need,” adds Charlotte Jones, Executive Vice President and Chief Brand Officer for the Dallas Cowboys and former National Advisory Board Chairperson for The Salvation Army. “Dolly’s music has a way of inspiring hope, and we’re thrilled to have her on our national stage to spotlight the campaign this year.”
The Red Kettle Campaign is especially needed now to meet the increasing needs of millions of families living in the U.S. As the nation’s largest private provider of social services, The Salvation Army works to provide Christmas gifts, food, shelter and rent and utility assistance to millions of people struggling this holiday season and beyond. Funds raised in 2022 supported services for nearly 24 million people living in America.