Tailgating | The Country Concert Culture of Corona Recovery


As we all try desperately to figure out how to get back to some kind of “normal” in a post-covid-19 world, the live entertainment industry is already 10 steps ahead of us! Live concerts are the lifeblood of the music industry, but with social distancing restrictions and a recession-level economic impact on country music fans, country fans are struggling to see a stage light anywhere in their near future.

Tailgating Through Summer 2020 | The Country Concert Culture of Corona Recovery

That’s where good ol’ country wisdom wins out! What used to be considered pre-gaming for a concert is now getting upgraded to the full four quarters as concert organizers hustle to re-invent what a live show will look like for those artists not willing to take 2020 hiding out in their houses. Artists like Alan Jackson, Dierks Bentley, Eli Young Band, and many more are starting to announce limited runs of drive-in concerts to help lift fans spirits and trickle a little revenue into an otherwise stalled concert industry.

As for the fans… so far it seems like this may be a great way to recover at least part of the 2020 concert season! Events are selling out quickly, and some fans are stating that this should have been an option all along.

According to Rolling Stone Magazine: “Keith Urban played a small complementary drive-in gig for first responders in Nashville on May 14th as part of the Citi Concert Series, marking concert giant Live Nation’s first go at drive-ins in the U.S. Several other paid drive-in shows are moving forward now as well. The Texas Rangers will host eight concerts from four acts in Dallas outside of their new ballpark in June. At $40 per car or $80 for a VIP parking space toward the front of the stage, the first four shows sold out in minutes, with four added shows selling out in a few hours.”

What do you think? Who would you want to see from the comfort of your pickup bed?

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