There’s a new phrase floating around the live music business, and if you buy concert tickets, you may want to know it: Blue Dot Fever.
The term refers to the sea of unsold seats still showing on ticketing maps after a tour goes on sale. Those little blue dots have become a warning sign that a show, or sometimes an entire tour, may not be moving tickets the way the industry hoped.
In recent weeks, several highly promoted tours have been canceled or adjusted, with official explanations varying from scheduling issues to personal matters. But fans and industry watchers have noticed another common thread: soft ticket sales.
Over at WhiskeyChick.rocks, I took a deeper look at how we got here, why resellers may have helped create the problem, what it means for fans, and how the touring industry can course-correct before more trust is lost.
Read the full editorial here: [Blue Dot Fever: How Ticket Resellers Helped Break Fan Trust in Concerts]
